Real Deal Dagen - Real Guides
Real Deal Dagen - Real Guides
Client: KLM
In collaboration with: Jasper Jansen
Role in the project: Creative Lead & Art Director
Insight
With the Real Deal Days, KLM wants to encourage mindful travel. So if you choose to fly, fly for moments that matter, broaden your horizon and experience the real and authentic side of your destination.
Idea
To show the authentic side of different destinations we introduced the format, Real Guides. Where Dutchies with roots abroad, take you on a journey through their country of origin. They show the real side of the destination through their personal stories an memories.
I was also responsible for the photography of the campaign.
